People buy products because they buy into a brand. It's about aligning values and believing in what the brand stands for. I wanted to create a brand that stood out from the mainstream crowd as a company that genuinely cares for the impact it makes. I had tried many different ways of achieving this through trying to launch my own animation studios to my own voiceover agency, to help spread the word and using my past knowledge of the creative arts to help with that. These ideas never gained traction. It wasn't until I had a random conversation with my friend and co-founder of Onsen River Studios, Hayden, that the idea of ACTUAL sustainable and no-impact clothing came up, when I was complaining about a hoodie I was wearing. This conversation proceeded to grow into the company you see here.<\/p>
\"Medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for\" - Dead Poets Society (1989)<\/p><\/blockquote>"},"textColor":{"id":72638094,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":72637345,"value":null},"title":{"id":72637346,"value":null},"backgroundColor":{"id":72637348,"value":"#{feature.background.color}"},"buttonText":{"id":72637349,"value":null},"padding":{"id":72637352,"value":"3"},"fullWidth":{"id":72637353,"value":"0"},"fullBackgroundColor":{"id":72637354,"value":"#{feature.fullBackground.color}"},"published":{"id":72637355,"value":"1"},"conditions":{"id":72637356,"value":"[]"},"direction":{"id":72638000,"value":"column"},"textColor":{"id":72638001,"value":"#{feature.text.color}"},"copy":{"id":72638002,"value":"
Why did we start?<\/h2>
People buy products because they buy into a brand. It's about aligning values and believing in what the brand stands for. I wanted to create a brand that stood out from the mainstream crowd as a company that genuinely cares for the impact it makes. I had tried many different ways of achieving this through trying to launch my own animation studios to my own voiceover agency, to help spread the word and using my past knowledge of the creative arts to help with that. These ideas never gained traction. It wasn't until I had a random conversation with my friend and co-founder of Onsen River Studios, Hayden, that the idea of ACTUAL sustainable and no-impact clothing came up, when I was complaining about a hoodie I was wearing. This conversation proceeded to grow into the company you see here.<\/p>
\"Medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for\" - Dead Poets Society (1989)<\/p><\/blockquote>"},"template":{"id":72638003,"value":"feature"}}},{"id":3317846,"type":"row","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":3317847,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":72637461,"value":null},"copy":{"id":72637462,"value":null},"media":{"id":72637463,"value":"image"},"image":{"id":72637464,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/uqmk4yef6hykyzl49vvkqqzevaoa0uvkzgvevqrcvrbmj4ss.jpeg.jpg?w=auto&h=auto&fy=0.62277356402835\",\"alt\":\"\"}"},"video":{"id":72637465,"value":"#{video.default}"},"autoplayInBackground":{"id":72637466,"value":"1"},"titleSize":{"id":72637467,"value":"1"},"overlay":{"id":72637468,"value":"1"},"href":{"id":72637469,"value":null},"borderRadius":{"id":72637470,"value":"#{image.border.radius}"},"template":{"id":72637471,"value":"pod"},"padding":{"id":72637472,"value":"6"},"fullWidth":{"id":72637473,"value":"0"},"fullBackgroundColor":{"id":72637474,"value":"#fff0"},"published":{"id":72637475,"value":"1"},"conditions":{"id":72637476,"value":"[]"},"ratio":{"id":72637477,"value":"short"}}},{"id":3317848,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":72637478,"value":"2"},"html":{"id":72637479,"value":"
These are our values<\/h2>
So you now know a little bit about us, but what are our key values? It's important to us to be completely transparent to our potential and existing customers, unlike many other companies, so we've tried to whittle it all down to 3 main values that our whole team follow. <\/p>
<\/p>
Honesty - Keeping you up to date with any changes we make<\/p><\/li>
Sustainability - in the whole planet and the quality of our materials, not just for ourselves<\/p><\/li>
Integrity - Keeping the value of the Earth above all things and never selling out for profit or corrupt opportunities<\/p><\/li><\/ul>
<\/p>"},"textColor":{"id":72637480,"value":"#{feature.text.color}"}}}],"properties":{"direction":{"id":72637448,"value":"column"},"icon":{"id":72637449,"value":null},"title":{"id":72637450,"value":null},"textColor":{"id":72637451,"value":"#{feature.text.color}"},"backgroundColor":{"id":72637452,"value":"#{feature.background.color}"},"buttonText":{"id":72637453,"value":null},"copy":{"id":72637454,"value":"
These are our values<\/h2>
So you now know a little bit about us, but what are our key values? It's important to us to be completely transparent to our potential and existing customers, unlike many other companies, so we've tried to whittle it all down to 3 main values that our whole team follow. <\/p>
<\/p>
Honesty - Keeping you up to date with any changes we make<\/p><\/li>
Sustainability - in the whole planet and the quality of our materials, not just for ourselves<\/p><\/li>
Integrity - Keeping the value of the Earth above all things and never selling out for profit or corrupt opportunities<\/p><\/li><\/ul>
<\/p>"},"template":{"id":72637455,"value":"feature"},"padding":{"id":72637456,"value":"6"},"fullWidth":{"id":72637457,"value":"0"},"fullBackgroundColor":{"id":72637458,"value":"#{feature.fullBackground.color}"},"published":{"id":72637459,"value":"1"},"conditions":{"id":72637460,"value":"[]"}}}],"properties":{"title":{"id":72637299,"value":"About"},"isStorePage":{"id":72637300,"value":"1"},"ogImage":{"id":72637301,"value":"https:\/\/images.podos.io\/ygzt0neccgisosymrjujbpg691tkicecrumu8acmwmqp1y0j.png.png?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":152646,"edited":true}